message, matchless)))have dads put huggies to the testphrase... super

Taking a page from the mothers who rose up against a Motrin ad a few years ago that some saw as insulting to "baby-wearing parents", fathers and a few mothers filled the Huggies Facebook Wall with complaints. Like Loading The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked outrage - among dads. So you've got a room full of moms and dads collectively, we call them "Parents. All rights reserved. After all, marketers knew, men behaving like actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, so perhaps we should say it's the latest rediscovery of a new thing. Huggies loves and respects fathers, he assured me during a day spent mending fences and smoothing feathers with any blogger who would listen. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry. We leave our children in overflowing diapers because sports is more important to us? Why is a dad on diaper duty an appropriate or meaningful test of the product in any way a mom using them is not?

So you've got a room full of moms and dads collectively, we call them "Parents. From Our Partner. Last week, Huggies posted several videos to their Facebook page as a part of a campaign "to demonstrate the performance of our Huggies diapers and baby wipes in real life situations. Pyramid Scheme Word Game. But the message was decoded very differently, against the intentions of the company.

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Huggies Pulls Ads After Dads Insulted - ABC News

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• By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too.
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• Why reduce dads to being little more than test dummy parents, putting diapers and wipes through a "worst-case scenario" crash course of misuse and abuse?

So to counter this, HUGGIES came up with diapers that were very so easy and less time consuming that even the dads could use them perfectly. By this ad HUGGIES was trying to target the stay-at-home dads market, and if dads can use it then due to obvious reasons everybody else can use it too. But the message was decoded very differently, against the intentions of the company. This controversy became viral and there were protests against the company to remove the ad. Being signed by many a gigantic number of Dads the company had to remove the ad from the media. They further planned my media ads and enormous marketing techniques to improve the negative image of the company and to clear that their intention was never to criticize Dads, but was just to prove the fact how easy to use their diapers were. Had that been a focused diaper campaign with less room for criticism, the results would have been significantly different. Victory for Dads! Share this: Twitter Facebook. Like Loading Leave a comment Cancel reply. The Prince of a Falling Empire. Comment Reblog Subscribe Subscribed. Ali Ahmed. Sign me up. Already have a WordPress. Log in now. Loading Comments

So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to plus Dad bloggers gathered at their first ever convention, called Dad 2. The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five have dads put huggies to the test days! After all, marketers knew, men behaving like actual parents is the "new" thing in advertising I use the quotation marks because we have seen waves of this before, have dads put huggies to the test, so perhaps we should say it's the latest rediscovery of a new thing. Clorox shows cool Dads making a wildly fun mess with the kids and then, quite matter of factly, doing the laundry.

Have dads put huggies to the test. Huggies Pulls Ads After Dads Insulted

The diaper company changed its "Have Dad Put Huggies To The Test" campaign after the controversial commercials depicting dads as inattentive caregivers sparked outrage - among dads. Last week, Huggies posted several videos to their Facebook page as a part of a campaign "to demonstrate the performance of our Huggies diapers and baby wipes in real life situations. The commercials showed dads so consumed by sports on TV that they neglected to tend to the full diapers on their babies. In the ads, a voice-over explains that the company put the diapers to the test "to prove that Huggies diapers and wipes can handle anything. But some dads saw things differently. Routly, the father of two sons, ages 1 and 3, have dads put huggies to the test, decided to express his disappointment with Kimberly-Clark, maker of Huggies, on his blog, " The Daddy Doctrine have dads put huggies to the test. Courtesy Chris Routly. The feedback from his post led the father of two to start a "We're Dads, Huggies. Not Dummies" petition, receiving more than 1, signatures in less than a week. Routly's petition, along with blogs by other upset dads, including Jim Higley who writes The Bobblehead Dadgained the attention of Huggies and its parent company.

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Ali Ahmed.